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    1. #1
      Join Date
      Mar 2005
      Location
      Miamisburg, Oh
      Posts
      2,396

      Brake Kit Marketing 101

      I may open a small can o' worms here, but that's ok. I'll just ask you to keep an open mind while reading this.


      I'm VERY curious why no brake kit manufacturer/reseller is marketing Brake Kits based upon *stopping distance*. I mean, seriously, that's what most of us are after right?

      We're building our cars to perform and for a lot of us, our only point of view is magazine tested stopping distances and how we feel our own cars stop. So, If I drive a 92 Mustang, and the magazine says the car stops 60-0 in about 155', then that becomes my point of reference for all the quoted braking distances I read about.

      If I see other peoples built cars stopping in 125', 119 or 109'. I can summize to a point that my own car would need serious upgrading to get to that level of braking, but I don't know what to buy!

      I think kits should be rated in small, general terms so that the average Joe can get an idea of what to expect from his purchase.
      For example:

      Brake Kit 1: 3500lbs - 3900lbs, 235-245 size tires - AA rated traction, Performance tires.
      Kit includes: 12" rotors, 1.125" thick, standard pads.
      Stopping distance on Highway-quality road: 135' - 150'

      Brake Kit 2: 3100-3499lbs, 225 - 245 size tires - AA rated traction, High Performance tires.
      Kit includes: 13" rotors, 1.125" thick, Upgraded pads
      Stopping distance on Highway-quality roads: 117' - 130'.

      I'm sure y'all get the point. I've purposely not listed all variables to keep this somewhat short.
      Trust me, when I go to spend my money, I'll be asking the brake companies this. It might be the company with the best answer that gets *my* money.

      Teflon applied, let'er rip.

      69 RS
      LS7, T56 and other cool stuff
      Back on track in late 2020!
      Build Thread





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