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Thread: Brake Kit Marketing 101
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12-05-2006 #1
Brake Kit Marketing 101
I may open a small can o' worms here, but that's ok. I'll just ask you to keep an open mind while reading this.
I'm VERY curious why no brake kit manufacturer/reseller is marketing Brake Kits based upon *stopping distance*. I mean, seriously, that's what most of us are after right?
We're building our cars to perform and for a lot of us, our only point of view is magazine tested stopping distances and how we feel our own cars stop. So, If I drive a 92 Mustang, and the magazine says the car stops 60-0 in about 155', then that becomes my point of reference for all the quoted braking distances I read about.
If I see other peoples built cars stopping in 125', 119 or 109'. I can summize to a point that my own car would need serious upgrading to get to that level of braking, but I don't know what to buy!
I think kits should be rated in small, general terms so that the average Joe can get an idea of what to expect from his purchase.
For example:
Brake Kit 1: 3500lbs - 3900lbs, 235-245 size tires - AA rated traction, Performance tires.
Kit includes: 12" rotors, 1.125" thick, standard pads.
Stopping distance on Highway-quality road: 135' - 150'
Brake Kit 2: 3100-3499lbs, 225 - 245 size tires - AA rated traction, High Performance tires.
Kit includes: 13" rotors, 1.125" thick, Upgraded pads
Stopping distance on Highway-quality roads: 117' - 130'.
I'm sure y'all get the point. I've purposely not listed all variables to keep this somewhat short.
Trust me, when I go to spend my money, I'll be asking the brake companies this. It might be the company with the best answer that gets *my* money.
Teflon applied, let'er rip.
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12-05-2006 #2
IMO, there are too many variables to standardize the test. Driver ability plays a big role, and that wont be the same from person to person. ABS would solve that problem, however. Also, I don't know if you've ever done braking tests, but the figures can vary by several feet each run. But anyway, I wouldn't choose a brake company just off of those figures. I would be more concerned with their repuation with the track crowd; I think this says more than braking distance, which in my opinion, is like horsepower. It's just a number, and it only tells a small part of the whole story.
Honestly, most brake kits would fall into the same 15' distance span. Repeated stops would be a good test metric as well, but I don't know how you'd attach a numerical value to brake fade.Matt Jones
Mechanical Engineer
Art Morrison Enterprises
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12-05-2006 #3



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