Jan Car Craft Differences

[Steve Chryssos]

Two different matters. Publishers generally print two covers for testing purposes--to see which cover has more appeal. The two covers are not necessarily distributed in the same markets, so it's not really a matter of trying to sell two copies to the same person.

As for the calender, that's about money. The goal of the calender or other "polybagged" extras, is to generate increased newstand sales. You can blame the U.S. Post Office for subscribers not getting the extra perk. Subscriptions are generally sold at a huge discount off the newsstand price. Since the post office adds exhorbitant surcharges for the bag and the extra weight, publishers would go broke if they mailed the calender to subscribers. Sad but unavoidable.