New Tiny Loop Carpet?

[Suzy-Homemaker]

When we were at Goodguys DelMar we saw a few cars with carpet that is a teeny tiny loop. Does anyone know what this carpet is called? I asked one guy and he said that his builder custom ordered it from a place in Alabama but I think he was referring to the fact that it was dyed EXACTLY to match his leather interior. I'm looking for plain 'ol black. Any hints are greatly appreciated!