New Painless wiring gauge controller

[130fe]

Saw this on another board, did anyone who went to SEMA get any information on this unit? I got this off of the Painless website.

PAINLESS GAUGE CONTROLLER
This controller is the easy way to interface aftermarket gauges with the late model GM LS engines. The CAN (Control Area Network) buss found on today's newer vehicles has a large amount of information regarding the engine and transmission. To use aftermarket gauges on these vehicles it is necessary to add additional sending units for each gauge. Why do this when all this data is available at the OBDII port ? By using this Gauge controller it eliminates the redundancy of adding additional sensors to your engine and it allows full programmability of whichever aftermarket companies gauges that have been purchased.