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Thread: Ufc
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12-12-2006 #21Dana White who is the President of the UFC did an interview on Inside the UFC and stated that at one time they (owners Lorenzo Fertitta & Frank Fertitta III) and Dana White were ready to give up on the whole thing after pouring 45 million into it, but they stayed with it and it is thriving now with no signs of slowing down.
Originally Posted by DeepBlue68
It was a brilliant marketing decision to self-promote a pay-per-view enitity by letting potential fans like me who really never order pay-per-view to "get in". They let us see what it was all about and learn the game so to speak on the "The Ultimate Fighter" aka TUF show.
The choice for the original coaches was also a great job to first give us a chance to become familiar with two contrasting enemies/friends with great reputations and careers. Spike got BIG ratings from this show which is apparent in the sudden explosion of the "UFC Unleashed" series, the 2nd & 3rd seasons of the TUF show and now the new "Inside the UFC" shows.
The "UFC Unleashed" series is basically re-runs of matches from previous pay-per-view events usually in a fighter spolight format or "best knock-outs" or "bloodiest fights" format. This was also a great marketing tool because it was the perfect way to get guys like me and I'm sure many others who had no idea what had happened in the UFC in the past. I began watching them all thanks to my best friend mr. Tivo & purposely stayed away from ALL online sites, standings, reviews of the UFC to keep these re-runs "first-runs" for me. I figured that I would run out of un-seen fights sooner or later and earlier this year after hundreds of hours of fights on Tivo I am unfortunately caught-up.... Now that I am hooked and dying to see new fights I gotta pay..... nice work Dana & Co....
Great marketing in motion....
Steve,
Tito waited a year and a half to fight after being boink by Liddell and got a decision win over Patrick Cote. Then he won a split decision over Victor Belfort 4 months later in 2005. He took some time off while filming the TUF show and then won a VERY close decision to Forrest Griffin in April to gear up for the mega-hyped, mega-let-disappointing Tyson like walk throughs against Ken Shamrock this July and October.



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