Ridetech, hotchkis, etc. Why no discounts?

[68zz502fi]

Thanks man.

Glad to help anytime.

A company that returns emails and phone calls gets my business. Much more important than saving a few bucks.

I agree, plus I saved some money... Best of both worlds.

[Boatmark]

Pricing and discounts have been somewhat *******ized over the years. There was a time that a sale was a tool to move excess or obsolete inventory. The monies lost by the discount were offset by the need to pull the money back out of the non-moving inventory. Now, most every consumer wants some sort of discount on any sale, so in essence if you are going to play that game in many industries . . you have to build in some increase to cover the discount.

But shopping solely by pricing and discounts is short sighted. Smart money shops value.

Since Brett has chimed in already, lets use ridetech as an example. There are cheaper knock-off's of their products out there for much less money. So what do you receive when you spend more money with ridetech?

- Superior quality - American made parts built with quality materials
- Tech support from knowledgeable people who have the expertise to answer your questions, and provide application and build advice.
- A company that will be around to provide warranty and support year in and year out.
- A company that writes the checks to sponsor events and contingencies in the hobby / sport.

All of which provides value for the dollars spent. All of which cost money to provide. All of which generally goes away with discount offshore parts.

- And on a personal rant as a business owner / sometimes manufacturer - This idea that a deep discounted sale is better than no sale is actually a myth. Sometimes it is necessary, most of the time it is just throwing money out the window. Business Economics 101.

[TheJDMan]

"Smart money shops value."

I think that one statement sums it up best. I paid good money for my DSE subframe but I know I got a good value for my money. The same applies to ridetech products. I see this same scenario in retail everyday. There are basically two types of customer I deal with, one shops only for price the other shops for the best value. Customers who only look at price are not concerned about quality and there is a whole segment of the industry that caters to building the cheapest product possible just for them. On the other hand the customer who shops value is more concerned about the quality of the product and that segment of the industry is focused on building a quality product and pricing it fairly.

If you want cheap, buy cheap. If you want quality, buy value.

"Smart money shops value."

[Paraman1]

"Smart money shops value."

If you want cheap, buy cheap. If you want quality, buy value.

"Smart money shops value."

My motto has always been , "Buy Quality , Cry Once " .

That being said I had my suspension system picked out and was saving my money for it when I noticed Summit had it on sale for about 450 bucks less than I had budgeted for it originally so I bought it a little earlier than I had anticipated . The money I saved makes a nice start towards other portions of the project .

The fact that many of the higher end suspension components are made in the USA is also a plus to me . The job I save buying their product instead of the Ebay knock off might be my own .

[killer69]

I think Bret said something that most are afraid to say. "we need to make profit" the dealer needs to make PROFIT. Everyone who touches the item needs to make money from the raw material supplier to the box company. When I look at how many times the individual parts are touched just before the end user opens the box for the last time it is amazing. Speedtech is in the same boat with Sales and Discounts. We normally do a monthly "SALE" for different products weather they are new or overstocked, but we don't discount our parts pricing. But we will give you the best service both before and after the sale we can. and we stand behind our product.

[Robsutt]

My motto has always been , "Buy Quality , Cry Once " .

That being said I had my suspension system picked out and was saving my money for it when I noticed Summit had it on sale for about 450 bucks less than I had budgeted for it originally so I bought it a little earlier than I had anticipated . The money I saved makes a nice start towards other portions of the project .

The fact that many of the higher end suspension components are made in the USA is also a plus to me . The job I save buying their product instead of the Ebay knock off might be my own .

Yea this was exactly my point to the post. Not that these guys need to start doing bed bath and beyond type coupons (that crap drives me nuts but my wife's eats it up). But where and what should I expect when making a purchase of one of their products. I'm not looking for knock offs but the real deal and to know I'm not over paying just cause I didn't know to check summit for example.

[killer69]

Yea this was exactly my point to the post. Not that these guys need to start doing bed bath and beyond type coupons (that crap drives me nuts but my wife's eats it up). But where and what should I expect when making a purchase of one of their products. I'm not looking for knock offs but the real deal and to know I'm not over paying just cause I didn't know to check summit for example.

Speedtech for Example, if you go to the web site find the part you want, the price is listed right there. if you are paying more than that price then you are paying too much. you can do a Google search by part number and see what comes up.