BK Chicken Fries

[Steve Chryssos]

Note that our friend--the chicken--is wearing a red garter.

[Ralph LoGrasso]

I saw the commercial again yesterday. They changed the line from "One nation under chicken" to "One kingdom under chicken". I guess someone from the PC camp complained.

[buick_jeff]

Apparently others are taking notice as well. From the latest issue of Businessweek.


Burger King: Raunch With Those Fries?

Burger King (DEO ) may be making a comeback, but its edgy ads have finally gone off the deep end. Last week the fast-food chain launched a TV and Internet campaign for Chicken Fries, its new poultry-based French fries. The ad blitz features a heavy metal band, dubbed CoqRoq, dressed in chicken masks and spouting cheesy lyrics such as "shake your lean white meat." But at www.coqroq.com, a photo gallery with fictional female fans featured sexually charged and obvious plays on the band's name. BK says it was a slipup caused by malfunctioning Web technology, and it pulled two photos within two hours of launch. That was just long enough to generate buzz among bloggers -- a by-product that doesn't seem lost on BK's ad agency. "We're trying to have a very distinct voice," says Jeff Hicks, CEO of Miami-based Crispin Porter + Bogusky.

CoqRoq is the latest saucy bid by fast-food chains to lure young burger lovers. BK's weird and once-raunchy subservient- chicken.com has drawn over 400 million viewers. Carl's Jr. (CKR ) unleashed an ad with Paris Hilton lasciviously biting into a Spicy Burger; Hardee's put bikini-clad Sports Illustrated swimsuit models on cups hawked with Monster Thickburgers. "These guys are taking it one, two, three levels beyond McDonald's (MCD )," says Ron Paul, president of consultant Technomic.

BK calls the target for these promotions "Super Fans": 18- to 34-year-olds, mostly male, who eat fast food up to 15 times per month. At BK, they account for 49% of restaurant visits. That's why life is getting a whole lot racier in the drive-through lane.

By Brian Grow

[MrQuick]

I like it, those cox rox...I think sLiP-nOt might have a beef tho....haaa beef! now thats funny.