Sponsorship giving...

[jp455]

The issue with that is the return we spoke about. A young person will almost never be involved in SEMA, or Cannonball or events like that. Its unfortunate but 99.9 % of times you don't see an 18 year olds car in a magazine.

[MrQuick]

you'd suprised, they are out there.


let us know what you have on the menu always looking for assistance. https://www.pro-touring.com/forum/sh...evelle-Tribute

[Boatmark]

Interesting perspective on an old topic. From some of my past experiences with sponsorship both as the sponsored, and the sponsor I hope I can expand a little on some of Bret's well said advice. I admit this is from a team rather than parts sponsorship, but the concepts are the same.

As Bret said, sponsorship is a two way street. They are trading parts for input, testing, and exposure. Sponsorship seekers need to understand it is a trade, and think from that perspective. Think about what you have to offer, not what I could if you gave me parts. Back in the eighties I was involved with a beer sponsorship. Other competitors would gripe that all our cool equipment and success was because of the sponsorship money. And they could do it too with the same money. And maybe they could. But what got us the sponsorship was first and foremost performance, but just as important was an overal image. How the company saw we could represent them. And that is not about money, its about effort. Before we had the chrome and annodize, we spent untold hours detailing the with krylon. Before they paid for $100 Simpson crew shirts, we made sure the discount store shirts were spotless and freshly pressed. The trucks, trailers, equipment were matching and spotless. And we did everything we could to appear professional and approachable at all times.

This next part is a little touchy, but has to be said. How you conduct your self is just as important as how you perform. Fast forward a few decades and my day job in the boat business involves support to sponsored tournement fishermen. Everyone who ever placed in a tournement wants a free boat. No matter how many tournaments you win, no manufacturer wants to be involved with a jerk. Winning with my product in the national press is great, being the loudmouth in the bar that night while dressed from head to toe in my products colors is not. Towing my 100k sponsored boat with a trashed truck, and driving like an idiot with my name down the doors also does me no good. And finally, never being around when the not so fun stuff needs done is a non-renewal gaurantee.

Show a sponsor why you should be representing him. Don't talk, show. Once you have the sponsorship, be the guy who can be counted on to do the extra stuff. Volunteer to help at an event or a trade show BEFORE you have to be dragged. Be the guy first on the scene to help a competitor. Be the guy who makes his sponsors look good. Other sponsors notice.

[ledslinger]

companies should put more effort in the youth. they will grow up eventually. all these sponsors should help put kids through automotive schools. recruitment.