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Thread: 2011 Schedule
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10-28-2010 #1
Dude, RELAX! Why don't you log onto the PowerTour site and you'll see some of the empirical data. I have no dog in this fight. I can simply recognize the simple financials of this. Please note that I did not say that there's "no money in the west". What I said was that sponsorship is far more difficult to achieve when there are fewer likely stops closer together, and where (whether it's all the way in the east or the west) coastal routes result in less potential participants. Please note that the current route is not in the "East". It's in the "South to Midwest".
Yes, there was "lots more money" back in the mid 90s. At that time we were in the height of the dot com bubble, with an artificially inflated economy. Money was flowing EVERYWHERE! Take a look at unemployment, interest rates, etc. Today is nuclear winter compared to then. Or, take a look at advertising revenues then compared to now.
BTW, I'm in the midwest. Pgh is not really the "east". Doesn't matter, though. I don't care where it is. I just understand the economics of it. Money is tight. Advertising and sponsorship money is REAL tight. Major vendors want the best bang for their buck. Cities on the left coast are a bit further apart, and you start getting into far less populated areas - meaning less exposure. Further, just look at the map. The closer a route is to the max number of potential participants, the higher the participation rate will be.

Why are you taking this as a personal affront? I can understand their reasoning (heck, they talk about it openly on the PowerTour site and have for several years - remember, it's really not run by Hot Rod any longer). I get it, just like I get the fact that because of our weather and roads, we'll never have it come through my local area. Do you think that the people planning it just have some sort of attitude where they hate CA? Or is it just possible that they understand the economics, know their potential sponsors, have metrics about participation and long haulers, and make decisions based on that?
BTW, I did not exclude the "west". I responded to "California".
'66 GTO Vert Project "Red Ink", 462ci of stroked pontiac power, TKO600, SC&C Stg II+, Tubular lowers, Currectrac Rear suspension, Moser 12bolt w/Truetrack, Wilwood Master and discs all around, too much fun for words...
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