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Thread: No love from DC Controls...:(
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10-26-2004 #1
No love from DC Controls...:(
Well, it apears Brian has no idea of the power of the internet or the value of being represented at SEMA. I copied his email reply to my inquiry to have pt.com promote his product this year at SEMA and even maybe to donate a couple kits to a pt member or two to be able to post before/after benefits of his system. I'll see what you all think.
Jabin;
Sorry to take so long to get back to you on this.
I look at marketing a little different than most manufacturers in that I
prefer to let the unit sell itself. There are a myriad of advantages to
this. One advantage is that it allows feedback with regard to whether I'm
building what people want to buy as well as feedback with regard to the
quality of the product. If I have to give away units in order to get people
to recommend my products, then I'm evidently in the wrong business.
Another advantage is that the revenue is reinvested into the product, not
into marketing. Whether it's the quality of the product or the invested time
in design, revenue spent on marketing has to come from somewhere and I don't
believe that it is worth the tradeoff in the long term. Word of mouth is
free and seems to be working very well in selling my products and I think
that I'll stay with that method for the time being. Thanks for the offer
anyway.
Regards
Brian Baskin
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