Autocross Events....Money?

[Rod]

It is tough to make money promoting an event but there are numerous opportunities to loose money if you don't know what you're doing.

I agree here....I wasn't in the money circle when the optima series started but Jimi was up front with us because we were 1 of the 15 cars that moved from event to event to promote it, and by the end of the year he had lost money on all 10 events, we all talked about what the break even number was and on year 2 we all pitched in harder...on TV you see Trackside Suzy at many early events and she gave up 6 months free, she made no money and spent her savings, and traveled around to each event promoting with SCCA and track day events to raise attendance, we practically went broke, but with a new number of sponsors and more cars at the event, year 2 was a break even, we stepped away on year 3 to recoup and came back to run event on year 4-5 and into the future, most think , you just show up and it all just happens, we spent months on the off season meeting with sponsors, make TV package deals, many worked many didn't, but you can loose your ass if you want something to happen