Rubberized tire sticker lettering

[J-440]

TireStickers.com. Saw this in the back of Hot Rod. Considering that raised whites are slowly coming back (and look dam good with a black wheel), this site is worth checking out. Not only can you order in different colors, but you can create your own lettering. It'll run about $175, shipping included, for 8 sets of permanent and raised lettering (2 sets per tire). Or you could snag the peel and stick lettering for cheaper, but won't last as long.
Cool or would this be too "ricy" on our pro-touring cars? Anyway, just thought I'd throw this out there.