View Full Version : C4AL #13 - How Art and Craig Morrison Built Art Morrison Enterprises

10-09-2012, 07:49 AM
Hi Everyone!

The thirteenth episode of Cars For a Living is now out. You can find the show on the website at the link below!

Cars For a Living - Episode #13 (http://www.themusclecarplace.com/cars-for-a-living-podcast-13-how-art-and-craig-morrison-built-art-morrison-enterprises)

65972 (http://www.themusclecarplace.com/cars-for-a-living-podcast-13-how-art-and-craig-morrison-built-art-morrison-enterprises)

In this episode of Cars For A Living we had the chance to do a full interview with Art & Craig Morrison, the father and son team that is at the helm of Art Morrison Enterprises. If any of you have every wanted to build speed parts for a living, pay close attention to their answers. They shared it all.

During this interview I asked what things helped them really become profitable, and what their keys to success were. They were honest and shared that creating, manufacturing, and selling great products (chassis, suspension parts, etc.) is what worked best for then, far better than doing hourly based work on customers race car builds. I think there's a real lesson in that, for certain.

Rob K