Boyd
04-28-2009, 10:31 AM
No doubt some titles will be axed, but which ones?
From Autoblog.com: Source Interlink, the mega-publishing firm that owns Automobile, Motor Trend, Hot Rod and dozens of other enthusiast print and web titles, filed for Chapter 11 bankruptcy protection in a Wilmington, Delaware court yesterday. According to the filing, Source Interlink has a listed debt of $1.9 billion and assets amounting to $2.4 billion, and in a statement from Greg Mays, Source's CEO said "This restructuring will materially reduce our interest expense and debt levels."
The filing comes at a time when first quarter advertising revenue in magazines has plummeted by 20% compared to last year, and the pinch began to be felt by enthusiasts late in 2008 when Source Interlink killed off Sport Compact Car (http://www.autoblog.com/2008/11/21/source-interlink-kills-i-sport-compact-car-i-laying-off-115/) and Turbo and High Tech Performance (http://www.autoblog.com/2008/10/31/rumormill-turbo-and-high-tech-performance-magazine-gets-the-axe/), two of the company's most respected – although recently unprofitable – titles. It's unclear how the restructuring will affect the 75 publications, 90 websites and other media outlets (http://www.sourceinterlink.com/divisions/sim/) under the Source Interlink banner, but it's safe to assume that more titles will likely be dropped, consolidated, or otherwise restructured in the future as the company attempts to right a ship that's been sinking for the last few years.
From Autoblog.com: Source Interlink, the mega-publishing firm that owns Automobile, Motor Trend, Hot Rod and dozens of other enthusiast print and web titles, filed for Chapter 11 bankruptcy protection in a Wilmington, Delaware court yesterday. According to the filing, Source Interlink has a listed debt of $1.9 billion and assets amounting to $2.4 billion, and in a statement from Greg Mays, Source's CEO said "This restructuring will materially reduce our interest expense and debt levels."
The filing comes at a time when first quarter advertising revenue in magazines has plummeted by 20% compared to last year, and the pinch began to be felt by enthusiasts late in 2008 when Source Interlink killed off Sport Compact Car (http://www.autoblog.com/2008/11/21/source-interlink-kills-i-sport-compact-car-i-laying-off-115/) and Turbo and High Tech Performance (http://www.autoblog.com/2008/10/31/rumormill-turbo-and-high-tech-performance-magazine-gets-the-axe/), two of the company's most respected – although recently unprofitable – titles. It's unclear how the restructuring will affect the 75 publications, 90 websites and other media outlets (http://www.sourceinterlink.com/divisions/sim/) under the Source Interlink banner, but it's safe to assume that more titles will likely be dropped, consolidated, or otherwise restructured in the future as the company attempts to right a ship that's been sinking for the last few years.