Rhino
02-21-2008, 11:52 AM
Kumho now helps you to make them smell like flowers! (http://jalopnik.com/358810/ecsta-dx-aroma-tires-make-burnouts-smell-like-flowers)
This has to be the wierdest thing to hit the tire industry in a long time.
https://static1.pt-content.com/images/noimg.gif
This is quite possibly the first sign of the apocalypse, but Kumho now has the Ecsta DX Aroma all-season tires available. Kumho is using the term "aroma" literally, because these tires have ditched the masculine smell of rubber in favor of lavender. How does one get tires to smell like a color?
It's quite simple.
Using a special mixing technology to blend the synthetic oils that provide the fragrant scent into the rubber compound, these heat-resistant oils are said to enhance the bonding of rubber chains and maximize the viscoelasticity of the rubber compound, which helps reduce braking distances on wet or dry roads. The Ecsta DX Aroma compound also features silica to improve all-weather performance and wet traction.
This has to be the wierdest thing to hit the tire industry in a long time.
https://static1.pt-content.com/images/noimg.gif
This is quite possibly the first sign of the apocalypse, but Kumho now has the Ecsta DX Aroma all-season tires available. Kumho is using the term "aroma" literally, because these tires have ditched the masculine smell of rubber in favor of lavender. How does one get tires to smell like a color?
It's quite simple.
Using a special mixing technology to blend the synthetic oils that provide the fragrant scent into the rubber compound, these heat-resistant oils are said to enhance the bonding of rubber chains and maximize the viscoelasticity of the rubber compound, which helps reduce braking distances on wet or dry roads. The Ecsta DX Aroma compound also features silica to improve all-weather performance and wet traction.