Detroit Speed officially merges with Holley [Archive]

Jonathonar89

03-15-2021, 05:14 PM

Holley is also going public under stock ticker “HLLY” for anyone who wants to own a part of Holley and its subsidiaries.

https://www.aftermarketnews.com/holley-to-become-public-company/

slimjim

03-15-2021, 05:29 PM

anguilla1980

03-15-2021, 06:15 PM

Wow, nice.

Erik Beckett

03-16-2021, 05:21 AM

dontlifttoshift

03-16-2021, 05:35 AM

I know what you are saying and it has been the downfall of many great companies.

However, look at what Holley has done in the past 10 years with Tomlinson at the helm. A little background on him http://www.competitionplus.com/featured-stories/13190-tom-tomlinson-the-man-who-plans-to-turn-holley-around

67-LS1

03-16-2021, 07:25 AM

Going public means the private equity company is cashing out. Being a publicly traded company also adds layers of costs and regulations. There will definitely be pressure to reduce costs.

130fe

03-16-2021, 08:49 AM

Happy For Kyle! Glad to hear he is sticking around to oversee things for a few more years!

79 Camaro

03-16-2021, 07:29 PM

The company I worked for almost 40 years was for a while were owned by "investment" companies. Investment companies want 20% returns.
As luck was have it we were able to buy back the company as a employee stock owner ship commonly known as a "ESOP".
As I understand there some really great tax breaks for the owners if they do a ESOP.
I don't know about DSE but for our company the ESOP made a big difference in employee dedication. Of and we went from $2.20 buy in 2003 to current stock price of $45.00.

andrewb70

03-17-2021, 08:32 AM

Going public means the private equity company is cashing out. Being a publicly traded company also adds layers of costs and regulations. There will definitely be pressure to reduce costs.

All true. I found the investor presentation to be pretty interesting.

https://www.holley.com/investor

Andrew

67-LS1

03-17-2021, 09:10 AM

It is interesting in that it states they expect to come out of the chute with a $485 million dollar debt load. It’s also interesting that the SPAC has not shot up after the announcement. This would indicate to me that there isn’t a lot of interest at the proposed value level.

carbuff

03-17-2021, 11:46 AM

I'm curious what will happen to the custom-build side of the DSE shop. I wouldn't think that would fit in with the Holley products division. I wonder if they will somehow spin that piece out and keep just the product development side. Time will tell...

anguilla1980

03-17-2021, 11:58 AM

They simply might not have sold that aspect of the business.

68Formula

03-17-2021, 12:29 PM

It is interesting in that it states they expect to come out of the chute with a $485 million dollar debt load.

I believe Holley has acquired several brands in the last 5 years to add to their portfolio. Could be part of the reason.

214Chevy

03-17-2021, 07:34 PM

Man, I hope DSE stays true to their brand. I have seen too many companies, including mine, get bought put by holdings companies and its all down hill from there. They try to cut costs and usually means jobs and quality. Good luck to DSE.

So true!! The emphasis is shifted from quality to quantity and then it's suddenly all about just getting as much product out the door as possible. That's when the research goes out the window and the customer suffers.

boss_hoss

04-19-2021, 07:28 PM

Holley is also going public under stock ticker “HLLY” for anyone who wants to own a part of Holley and its subsidiaries.

https://www.aftermarketnews.com/holley-to-become-public-company/

Unfortunately I don’t know if that’s a good long term play. As much as I love our shared hobby I think the 10-20 year outlook for performance parts manufacturers for internal combustion engines isn’t great. I’d bet the government and EPA are either gonna clamp down hard on emissions for classics and customs or try and stomp us out all together.

Samckitt

04-20-2021, 10:20 AM

I looked up the stock symbol "HLLY", & it said it was:

Holly Brothers Pictures Inc

Is that right?

dontlifttoshift

04-20-2021, 11:24 AM

LoL the search for Holly stocks went well.

Anyways, the merger hasn't happened yet, so it isn't listed yet from what I can tell.

chevelletiger

05-30-2021, 01:19 PM

Time will tell how the product and service will turn out.

dontlifttoshift

07-19-2021, 02:15 PM

FWIW

HLLY, or the stock formerly known as EMPW, is now officially listed. https://www.marketwatch.com/investing/stock/hlly

trapin

08-10-2021, 05:45 AM

I think it's great for Kyle, but I'm really scratching my head over what's going to happen to the business model going forward. From my understanding Kyle is staying on momentarily, but usually those situations are not permanent. What happens after he eventually leaves, either spinning off the build side of the business or starting a new one? Once you're a publicly-traded company it's all about market share and profits, and usually that means more out-sourcing of work and sourcing of parts from overseas....which eventually leads to loss of quality.

Jonathonar89

08-10-2021, 07:08 AM

Holley actually has a Holley EVI (Electric Vehicle Innovation) Facebook page. I’m not sure about quality going up or down but that may be the future for performance muscle cars from them. GM also is supposedly selling electric crate engines soon. With that type of stuff coming, I’m pretty excited to see new product lines in these areas that we can use for our old pro-touring and muscle cars.

dontlifttoshift

10-28-2021, 09:10 AM

Holley earnings report is about 2 weeks away.......

They have recently added Finspeed and Rocket Racing Wheels to the lineup and their social media posts are all tagged with Holley. I also see Classic Instruments listed as a brand on the Holley website as well but I haven't seen any Holley tags in their social media yet.

Sinnister69

10-28-2021, 03:28 PM

So not only are we gonna pay $150 for a holley sensor it may be a chinese pos as well?

anguilla1980

10-28-2021, 05:53 PM

So not only are we gonna pay $150 for a holley sensor it may be a chinese pos as well?

The Chinese can make things as crappy or a great as anyone else. It's 100% up to the Holley bean counters and the QC engineers just how good it is, not the Chinese manufacturer - they only supply to the client spec. Parts will only be as good as a company can get away with reputationally to extract the highest margin of profit possible.

Y-TRY

10-28-2021, 06:49 PM

It seems only yesterday that I was drooling over their Twister Camaro in a magazine (yeah, the paper kind). It’s been fun to watch them really carve out a new niche and in the hobby/passion.

I’d imagine a scenario where they keep the shop but operate under a new name. They’re great ambassadors for the pro touring scene. So it wouldn’t be surprising if they continue to support the brand at OUSCI or the car show circuit.

Whatever they decide I think they deserve it. I hope they stay on for at least product development.

Congrats, Tuckers!

protour_chevelle

10-29-2021, 04:05 AM

The Chinese can make things as crappy or a great as anyone else. It's 100% up to the Holley bean counters and the QC engineers just how good it is, not the Chinese manufacturer - they only supply to the client spec. Parts will only be as good as a company can get away with reputationally to extract the highest margin of profit possible.
Im sure an unpopular opinion but Holley sensors are completely overpriced junk, might aswell risk running amazon sensors.

Lowdollarmotorsports or RIFE sensors are the way to go.

andrewb70

10-29-2021, 05:58 AM

Holley doesn't make pressure sensors. Their sensors are made by SSI.

Tsaints1115

10-29-2021, 06:02 AM

The Chinese can make things as crappy or a great as anyone else. It's 100% up to the Holley bean counters and the QC engineers just how good it is, not the Chinese manufacturer - they only supply to the client spec. Parts will only be as good as a company can get away with reputationally to extract the highest margin of profit possible.

Please don't water down their xenophobia with common sense and facts.

Huff_diesel

01-04-2022, 07:57 PM

Wonder what this will do to prices. Possible brong them down some.

67-LS1

01-04-2022, 11:39 PM

My guess is prices will go up. They didn’t buy them to make less money. And something has to pay for the acquisition.

dhutton

01-05-2022, 05:25 AM

The cost of parts they use may fall but they will take the savings as improved margins and not pass the savings on. Price increases seem to be coming across the board on all the parts we use.

Don

protour_chevelle

01-05-2022, 06:42 AM

Holley doesn't make pressure sensors. Their sensors are made by SSI.
I know Holley doesnt make them but holley is responsible for what they put their name on and the holley sensors have such a brutal reliability vs cost history.

Lowdoller, RIFE or amazon for me lol.

andrewb70

01-05-2022, 07:03 AM

I know Holley doesnt make them but holley is responsible for what they put their name on and the holley sensors have such a brutal reliability vs cost history.

Lowdoller, RIFE or amazon for me lol.

To be honest, I try to use as many OEM sensors as possible. Sadly, many times the OEM sensors are harder to adapt to non OEM applications and the output curves are hard to find. That said, I am going to try a Rife block on my GTO build and many of my customers have had good luck with Lowdoller sensors.

Andrew

protour_chevelle

01-05-2022, 09:00 AM

To be honest, I try to use as many OEM sensors as possible. Sadly, many times the OEM sensors are harder to adapt to non OEM applications and the output curves are hard to find. That said, I am going to try a Rife block on my GTO build and many of my customers have had good luck with Lowdoller sensors.

Andrew
100% agree.

The RIFE block is super nice. RIFE even got a nice upgrade of being methanol safe after Motion took them over.

dontlifttoshift

01-10-2022, 07:57 AM

Holley has added Baer to the collection.

“We are excited to welcome Arizona Desert Shocks, Baer Brakes, Brothers Trucks, and Rocket Racing Wheels to the Holley family of enthusiast brands,” said Tom Tomlinson, Holley’s President and CEO. “These acquisitions are in highly strategic product categories that are powertrain agnostic with applicability to the emerging opportunity in electric vehicles and electric powertrain conversions. The acquisition of ADS augments Holley’s existing capabilities in on-road performance suspension systems by adding off-road expertise. Baer Brakes introduces a new product category to Holley and brings us tremendous brake system expertise, moving us closer to our goal of providing complete vehicle solutions to our enthusiast consumers. Brothers Trucks further enhances our offerings in truck and SUV appearance items and Rocket Racing Wheels strengthens our offerings in wheels for both cars and trucks.”